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Dannon Launches Probiotic Education Website

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By: Sean Moloughney

Editor, Nutraceuticals World

Dannon, White Plains, NY, has launched an educational website revolving around probiotics. The Dannon Probiotics Center, www.dannonprobioticscenter.com, was conceived out of a need to educate consumers concerned about enhancing immune function. According to Miguel Freitas, medical marketing manager, a survey conducted early last year indicated that nearly one-third of Americans were concerned about the strength of their immune system, however, 65% were unaware of the positive impact probiotics could have on immunity. The website includes information for healthcare professionals in the form of the latest research, as well as archived scientific data. In addition, it includes information for patients, journalists and consumers.

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